ExtraOrdinary by Yvon Bock

ExtraOrdinary | From stay-at-home mum to world-class entrepreneur

"I glanced at the clock: 10 in the morning. Then everything went dark."

Yvon Bock thought she was choosing an ordinary life when she left the corporate world to raise her child. But a traumatic birth changed everything, thrusting her into a moment of reckoning. Given a second chance—not just to live, but to truly live—she discovered a calling greater than she had ever imagined.

Fueled by purpose, Yvon transformed personal struggle into groundbreaking innovation, reimagining the baby bottle and launching Hegen, a brand that has empowered millions of mothers worldwide. But behind the success was an audacious leap of faith—one that started with a single, outrageous decision.

"In the pursuit of designing the perfect milk bottle, I met my father in his factory office one day and did something unthinkable."

That bold move changed the course of her life and business forever.

In ExtraOrdinary, Yvon invites you into her world—not just as an entrepreneur, but as a daughter, sister, wife, and mother. From battling self-doubt to breaking boundaries, her journey is a raw, powerful testament to resilience, intention, and the courage to create impact.

This book isn’t just her story. It’s a call to action.

What if the extraordinary life you seek is already within you?

Step in. Your journey starts now.

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"Yvon's story is one of resilience, vision, and purpose. This autobiography beautifully captures her journey of transformation, showing how she turned adversity into opportunity and passion into success."

Rachel Lim (Co-Founder, Love, Bonito)

“A story that will inspire anyone who is wondering if they can reinvent themselves after motherhood, Yvon’s entrepreneurial journey is testament to the power of having a mindset of growth and resilience!"

Crystal Lim-Lange (Founder & CEO, Forest Wolf)

“Yvon’s journey will make you feel inspired & empowered. Unlock your potential and turn your dreams into reality.”

Dr Foong (Director & Chief Medical Officer, Osler Health International)

The book debuted on Singapore’s The Straits Times non-fiction #1 bestseller in November 2024. 

Book Format: Hardcover